For founders who are the best-kept secret in their category

Famous for what you think.Invisible for how it got made.

A film crew flies in monthly, scripts you to a proven formula, and turns one directed half-day into ten founder videos.

Ten
Finished videos, one shoot.
Half
A day a month of your time.
Zero
Scripts you ever write.
3M+
Views the formula has driven.
01 — The problem

Your product is better. That is exactly why nobody has heard of it.

You out-built the category. You shipped the thing that actually works while louder companies shipped decks. And somehow the founder with the worse product keeps showing up in the feed, on the panel, in the deal your buyer remembers.

You already know the answer is "post more." You also know what posting more has cost everyone who tried: their dignity, their evenings, or both. So you stay quiet. And quiet feels safe.

The best work in your market has no mouth. It cannot introduce itself. It sits there being correct while a lesser competitor, half as good and twice as loud, walks off with the recognition you earned.

It is not safe. It has a price, and you are paying it monthly.

02 — The silence tax

Every quiet month, a louder, lesser competitor banks the recognition you earned.

Company-page reach has collapsed. The branded account you have been feeding is no longer a distribution channel, it is a graveyard with a logo. One channel still works: a real person's face. Yours. It is the only owned distribution you have left that the algorithm still rewards.

And here is what makes silence expensive. Most of your buyers are not shopping today. When they enter the market six or nine months from now, they will not run a fair evaluation. They will reach for the name they already know. Silence does not hold your position. It hands it to whoever was visible while you were heads down.

95%
of B2B buyers are out of market at any given moment
90%
are more receptive to founders posting consistently
70%
of the C-suite have reconsidered a supplier because of it
60-66%
drop in company-page reach since 2024

Source: Edelman-LinkedIn B2B Thought Leadership.

03 — Why everything failed

Every fix you tried solved the wrong problem.

You were told you had three options. Look at what each one actually removes.

04 — The system

One system that keeps your voice, your face, and your structure together. In one day a month.

The loud founders are not smarter than you. They are systematized. This is the system.

01 / Script

We script for you.

Before we land, our team writes your month of videos to the formula that has produced founder videos with 3M+ views. Built on your actual point of view, not generic takes. You approve. You write nothing.

02 / Film

We fly to you.

A crew comes to your office once a month for one directed half-day. We run the room: lighting, camera, prompts, pacing. You are not handed a script and told to perform. You get directed, so the best version of you is the one that ends up on camera.

03 / Ship

You get ten videos.

Every month, ten finished videos land in your hands, each cut two ways: one built for paid social, one for the organic feed. Plus a performance report, so you see exactly what the content is doing.

Your voice. Your face. A proven structure. Nothing decoupled, nothing amputated.

The work

One day in a room with us looks like this.

One shoot day each. Here is what shipped.

What you get

One half-day of your time. A full content operation behind it.

01

The monthly deep-dive

We mine your point of view for the angles only you can credibly say, so every video sounds like you on your sharpest day.

02

Ten scripts a month

Written to the 3M+ view formula before we land. You approve them. You write none of them.

03

The directed Film Day

A crew in your office for one half-day. We run lighting, camera, and direction so you show up and get guided, not left to perform.

04

Ten finished videos

Color, sound, captions, edit, done. Not raw footage with homework attached. Ready to post, for paid and organic.

05

The BTS photo set

A month of founder stills from the same day. Headshots, decks, press, social, handled.

06

The monthly performance report

What ran, what landed, what to lean into next. You see the work working.

Pricing

One founder. One day a month. The output of an in-house content team.

$7,500 / month
Month to month. No minimum, no contract. One flat price for everything on this page.
It starts with a Pilot Film Day

Your first month is a Pilot Film Day: one scripted, directed shoot and ten finished videos, for the same $7,500. Love it and you book the next month. If you do not, you walk, and you keep every frame. Same price either way.

Book a Pilot Film Day

Compare it to the alternative. One in-house video hire runs well past $120,000 a year in salary alone, before gear, before editing software, before the months it takes to find your voice, and you still have to manage them. With Hopscotch there is no hire to manage and nothing to learn. A directed crew shows up, and finished videos show up after.

Then compare it to doing nothing. The Silence Tax has no invoice, which is exactly why it is the most expensive line item you have. Every quiet month is a deal handed to a louder, lesser competitor, and you never even see the bill.

Nothing ships you are not proud of. We edit until it is.

This is your name and your face, so we will not hide behind a refund. While you are subscribed, revisions are unlimited: we keep refining any video until it is something you would put your name on, with no change orders and no extra invoices. Every Film Day also carries a full 30-day revision window, so your work is covered even in your final month. And you keep every frame we filmed, regardless of what you decide next. You are not risking your reputation to find out if this works. That is the whole point.

The fit

Built for a specific founder. Probably you.

This is for you if

  • +You are the most credible voice in your category and the least heard.
  • +You refuse to become a cringe "content guy," and that refusal has kept you silent.
  • +You want consistent content without it eating your calendar or your evenings.
  • +You are funded, seed to Series B, and your buyers are mostly out of market right now.
  • +You have a real point of view and have just never had the system to ship it.

This is not for you if

  • You want to chase virality or become a full-time content personality.
  • You want someone to ghostwrite a version of you that is not you.
  • You sell into a niche so small that a day of 1:1 sales calls covers the whole market.
  • You are not willing to give one directed day a month. It is the one thing we cannot do for you.
FAQ

Questions founders actually ask.

I am awkward on camera.
Most founders are, on a phone, alone, with no direction. That is not a camera problem, it is a direction problem. You get directed: prompts, pacing, retakes, a crew whose entire job is making you look like the sharpest version of yourself. The founders in our work were "awkward on camera" too. Then someone ran the room.
I do not have time for this.
That is the actual product. We script, you approve. We fly to you, you get directed for a half-day. We cut, you post. No second meeting, no homework, no content calendar to babysit. One day in, a month of videos out.
Should I just hire someone for this?
You can. It runs past $120,000 a year, takes months for them to find your voice, needs gear and editing tools on top, and you have to manage them. Hopscotch is a full content operation that shows up one day a month, with the formula already built. No hire, no management, no ramp.
Does this actually drive pipeline?
Founder content is how out-of-market buyers learn your name before they are shopping, and 95% of them are out of market right now. 90% of decision-makers are more receptive to companies producing consistent founder content, and 70% have reconsidered a supplier because of it (Edelman-LinkedIn). As an industry example: Unify, with founder Austin Hughes posting consistently, attributes over $15M of 2024 pipeline to founder content. We are not claiming their result. We are pointing at the playbook it ran.
How is this different from an agency?
An agency removes you. It makes polished brand films about the company, with the founder nowhere in them, which puts you back to feeding a branded account whose reach has fallen 60 to 66% since 2024. We do the opposite. The founder's face is the entire channel, because it is the only owned distribution the algorithm still rewards.
What does the Pilot Film Day cost?
$7,500. It is simply your first month: one scripted, directed Film Day and ten finished videos, for the same flat price as every month after. There is no separate trial fee and no upsell. Month to month, no minimum, no contract. If you love it you book the next one. If not, you walk and you keep the footage.
What if I do not like the videos?
Nothing ships you are not proud of. If the work is not something you would put your name on, we keep editing until it is, at no extra charge. And you keep every frame we filmed no matter what you decide. The reputation risk is on us, not you.
How do revisions work?
While you are subscribed, revisions are unlimited. We keep refining any video until it is right, with no change orders and no extra invoices. Every Film Day also carries a full 30-day revision window, so each batch is covered even in your final month. The footage is always yours to keep.
Do we own the footage?
Yes. Every frame is yours: the finished cuts, the alternate versions, the raw footage, the BTS stills. Regardless of whether you continue.

Stop being invisible for how it got made.

Give us one directed day and watch a month of videos come back in your voice, with your face, ready to post. Your formula already written, our crew in your office, every frame yours to keep.

Nothing ships you are not proud of. Unlimited revisions while you are with us. You keep the footage regardless.